Marketing For Today's World

For a long time during this pandemic, Totran Radke kept thinking to herself, "What can I do to help my local businesses?" Totran wanted to find a way to use her marketing expertise to help her local community but didn’t know quite how to do so. Finally, an idea came to her and she immediately emailed Donna Dupperon, the President/CEO of the  Torrance Area Chamber of Commerce about it. Donna responded to Totran’s email with much enthusiasm and said that she loved the idea. Later, Totran connected with Hannah Talley, the Chamber’s Communications Coordinator, to brainstorm and plan the details of the event.

The online webinar event, “Repositioning Yourself: Marketing in Today’s World” was held on Wednesday, June 17, 2020, and hosted by Hannah Talley from the Torrance Chamber. Totran was one of the two speakers for the event, along with Johanna Silva, a fellow Torrance Chamber member, marketing professional and small business owner of Andes Florist.

During the presentation, Totran and Johanna shared marketing best practices for thriving in today’s challenging landscape, including useful tips for social media, ecommerce, and paid advertising. There was a wonderful Q&A discussion afterwards. Totran and Johanna felt it was a meaningful and rewarding opportunity to be able to share their ideas and provide inspirations that will help small businesses continue to survive through this tough global crisis. Totran hopes to find more opportunities to help the community in the future.