thought-leadership in digital marketing strategy
Totran Radke is a contributor to the digital marketing industry as a writer and speaker. Her publications are usually on digital marketing topics, where she provides useful tips and advice to marketers and entrepreneurs. Totran would love the opportunity to write all day if she could. Please enjoy our collection of published articles below and please let us know if you have trouble accessing any articles. While we try to link to the original site where the article was published on, it is not always possible as the links often expire. Also, don't forget to subscribe to our mailing list to get notifications about new publications.
Our publications
Follow Your 6 Senses To Social Media Success
By Totran Radke | Business 2 Community
Enhance your social media strategy in 2019 by using your six senses to become an authentic brand that is unique and impossible to replicate.
3 Ways to Ensure Your Business Card Stands Out
By Totran Radke | Business 2 Community
Here are 3 marketing best practices to consider when creating business cards.
10 Tips on Training More Effectively
By Totran Radke | Business 2 Community
10 tips on how to plan and conduct an effective training so that you only have to do it once.
4 Ways to Ensure a Successful Email Marketing Program
By Totran Radke | Originally published on Communications Professionals
How to strategically position your email marketing program for success and recommendations that help move your business forward.
15 Signs You Work In Marketing
By Totran Radke | Buzzfeed
A light-hearted and fun article about working in Marketing. It’s a tough but fun job and somebody’s gotta do it!
What the World’s Most Valuable Brands are Really Trying to Sell
By Totran Radke | Medium
The world’s most powerful brands are not really in the business of selling you their products or services. Rather, these brands are selling something more intangible.
The Triple Threat: Millennial, Mom, and Marketer
By Totran Radke | Business to Community
Here’s how to ensure that your marketing messages and customer service efforts will resonate with the Millennial, Mom, and Marketer demographic and will retain them as loyal customers.
The 5 W's of Professional Development for the Busy Marketer
Speaker Totran Radke | IBM Amplify - The Future of Customer Engagement Now
Totran Radke presented at an IBM conference on how an investment in your own professional development is crucial to your career growth, and can help demonstrate your expertise and establish value to your company.
The Valentine’s Day Shift: How To Make A Love Connection With Your Consumers
Featuring Totran Radke | Marketing Land
Totran Radke's quote was featured in this article where she was asked to discuss Valentine's Day best practices and how marketers can prep for shifts in customers, products, and dates.
Teleflora Drives Business for Network of 33,000 Florists with IBM Commerce
Featuring Totran Radke | IBM
Totran Radke was interviewed for this press release. The article highlights how Teleflora uses IBM Commerce's technology to develop sophisticated digital marketing programs and to create meaningful experiences for its customers.
IBM Commerce Teams With Teleflora on Personalized Marketing
Totran Radke was quoted in this article | eWeek
IBM has got flowers in its hair
Totran Radke was quoted in this article | TechEye
Teleflora and IBM Commerce offer customers a personal touch
Featuring Totran Radke | Insights Magazine
Totran Radke was quoted in this article.
IBM Amplify: Three Brands Highlight Personalized Digital Marketing
Featuring Totran Radke | Brandchannel
Totran Radke was quoted in this article.
What Have You Learned From Working in Retail?
Featuring Totran Radke | National Retail Federation
Totran Radke's quote was featured in this article. The NRF asked retail executives, entrepreneurs and employees what they’ve gleaned from their careers in retail.
What you & McDonald’s have in common – brand experience
Featuring Totran Radke | Stibleman.com
Totran Radke's article, "What the World’s Most Valuable Brands are Really Trying to Sell" was referenced in a blog post by Shay Stibleman, a social media marketing consultant.