Newsletter #9 | Shifting Our Attitude Towards Giving & Gratitude
It's hard to imagine how long we have all endured this pandemic. But lo and behold, 2020 is almost over! I feel quite proud that we have all made it through a weird Halloween, now planning a low-key Thanksgiving and ready to begin our holiday shopping.
Even though things have been slow, it's still easy feel overwhelmed by all that's left to do. Now more than ever, it is important to leave the negativity behind and challenge ourselves to dwell in gratitude and shift to a positive mindset. Despite it all, what can you be thankful for? Here are two things I am grateful for:
Embracing opportunities to focus on back-burner projects and goals that I've put off far too long. For example: I "Marie Kondo'd" my family's closet. Now even the kids' clothes are folded in neat little square packages and they've learned to keep that way. Also, I finally had time to take an online business management course through Harvard that introduced me to new leadership perspectives.
Cherishing moments with family and close friends, whether in-person at a distance or over Zoom. We've all gotten very creative with virtual and drive-by celebrations. Even delivering contactless gifts and food to surprise the recipient. We've found meaningful ways to celebrate life's milestones with loved ones despite being apart.
I hope that you and your family continue to be well and staying positive. If there's any help I can provide, including if you need PPE like masks and sanitizers, please do not hesitate to reach out to me. If you have a business, I included details on out how you can get free PPE below. Sending you all virtual *HUGS* until we can all meet again. Happy Thanksgiving!
Kindly,
Totran
COMPANY NEWS
Totran Teaches Mini-MBA Series
When our friends at Nishikaway Family Dentistry reached out about Totran being a guest speaker for their 4 part Mini-MBA series, we weren’t sure if it was possible to talk about digital marketing for 2 hours to ~100 dental students, new grads, residents, and professionals. Turns out, we can and we did.
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Featured in Shop Local Small Business Week
During the Shop Local Small Business Week kick-off webinar, all participating business owners heard from guest speakers representing two well-loved Torrance businesses, Paul’s Photo and Red Car Brewery. They both shared their inspiring stories about how they have pivoted their businesses in this challenging environment.
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Free PPE For Your Business
Small business owners: Did you know you may be eligible for FREE PPE for your company through the PPE Unites non-profit? Pictured is what they generously provided for me: a pack of disposable masks, 1 face shield, and 4 bottles of hand sanitizers! You can request for as many employees as you have (limit 100).
Please visit their website to sign up and select a pickup date. It is a very easy process and there are next day pick-up slots available. Also, at the pick-up location, there were clear signs and it is an quick and safe drive-thru process.
Let’s do our part to keep Covid under control. If you are a client and you just need a few, we would be happy to share. Just reach out and let us know.
Get Your Free PPE
DIGITAL MARKETING
Your customers are on social media, and they expect you to be there too. Most small businesses have a presence on platforms like Facebook and Instagram, but many often struggle to come up with ideas of what to post. The good news is that content marketing doesn’t have to require a lot of time or effort - here’s some easy ideas of how you can keep your social media presence active.
Here's a short recap. Visit our website for the additional details.
Snap a photo during your day-to-day work routine and post it.
Ask your social media audience for their opinion.
Link to articles with information related to your business that will benefit your customers.
Offer a simple message of inspiration.
Share something personal.
Reshare content from your customers.
Test out these ideas and see what resonates with your audience. Also, try these tips with different types of content and topics and see what works the best for your business.
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