Newsletter #5 | Ready for March? | 6 Social Senses | Content Marketing Confusion

Mar 1

2019 Q1- Quarterly Newsletter

**Luck Is What Happens When Preparation Meets Opportunity**

I can hardly believe that it's already March but I am very excited for what a FULL month has to bring (who agrees that Feb was just too short?!) With St. Patrick's Day on the horizon, I hope some of that good luck will go around for everyone. But like one of my favorite quote, "Luck is what happens when preparation meets opportunity" reminds us, with some preparation we can all make our own luck for when opportunity comes knocking.

In example, it was just at the begining of the year when I met with each one of my clients to discuss their business goals. It was a chance to reflect on our accomplishments last year and also to set our vision and priorities for the year. I am so grateful for that well-spent time. I love helping my clients feel more prepared and confident that their marketing strategy is making an impact on their business.

Truthfully, I feel very lucky to have each one of you in my life, whether as a client or a friend (or even both!), thank you for your continued support.

Very best,
Totran
**< < Photo:** Totran attended a special Mount Associates Annual Appreciation Event hosted by Mount Saint Mary's University (her grad school alma mater) centered on the Ruth Bader Ginsburg exhibit at the Skirball Cultural Center. The exhibit is coming to an end soon- be sure to visit it!

RADAR RECAP

There are many great social media tips out there but it's really hard to remember and apply it on a daily basis. Totran’s article, “Follow Your 6 Senses To Social Media Success," attempts to solve this problem by connecting actionable tips with our 6 SENSES (oOoh, aren't there 5? ) It was published on Business2Community.

Here's a short summary:

SIGHT: Set your sight on finding authentic brand ambassadors.
SMELL: Attract more followers to your brand in bold new ways.
TASTE: Authentically engage with your network and organically promote your brand.
TOUCH: Roll up your sleeves and get creative about growing your reach.
HEARING: Take time to listen and provide more empathy than before.
6TH SENSE: Reach into your soul and dictate who you want to become.

READ ARTICLE

DIGITAL MARKETING 411

This month we focus on content marketing strategy, content strategy and content plan. People often confuse the three and use it interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different. We break it down for you.

Content Marketing Strategy: At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or find customers.

Content Strategy: On the other hand, content strategy delves deeper into the creation, publication, and governance of useful, usable content. Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.

Content Plan: In contrast to the other two, a content plan is very tactical. It documents the specifics of how you will execute your strategy, and who on your team will be handling each task. It’s important to understand that you need a content marketing strategy before you build your content plan.

Why Do You Need To Document It?
Research shows that marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all.

Let us know if you have any questions or if we can help you with your content marketing strategy in any way